Key Takeaways
- Artificial intelligence is fundamentally changing how businesses market, build, and operate.
- AI agents are becoming the new “influencers” that marketers need to understand, similar to how social media influencers reshaped the landscape years ago.
- Despite the rise of AI, human traits like empathy and agency are becoming increasingly valuable power skills.
- Jeremiah Owyang, a venture capitalist, predicts major shifts driven by AI, drawing parallels to the social media wave.
The impact of artificial intelligence goes far beyond new tools; it represents a seismic shift in the business world, affecting everything from marketing to daily operations.
Jeremiah Owyang, general partner at Blitzscaling Ventures, recently discussed these changes. He compared the current AI evolution to the rise of social media over a decade ago.
Speaking on The Speed of Culture podcast, Owyang noted how marketers adapted to bloggers, YouTubers, and TikTokers. “What I’m here to tell marketers today is that there’s a new influencer in town, and it’s not a human—it’s an AI agent,” he explained, according to Adweek.
Owyang, who co-founded Blitzscaling Ventures with Reid Hoffman and Chris Yeh, focuses on investing in AI-first startups designed for rapid growth. His extensive background includes roles as a VC, CMO, and tech analyst, giving him a unique perspective on tech trends.
With deep connections in Silicon Valley, Owyang is actively involved in fostering innovation around automation and AI agents. He suggests that while AI transforms industries, the most enduring skills might still be fundamentally human ones, like empathy and independent action.
