Key Takeaways
- ChatGPT and Google’s Gemini are in a tight race for the top spot among generative AI tools in the United States.
- Daily use of these AI tools has risen to 14% among Americans aged 16 and up, an increase from 11% just six months ago.
- Around 35 million Americans engage with ChatGPT, Gemini, or Meta AI every day.
- Gemini has shown the fastest growth recently, particularly for tasks like product research.
- ChatGPT maintains a strong lead with younger users and for educational purposes.
The landscape of artificial intelligence tools is rapidly evolving, with ChatGPT and Google’s Gemini emerging as front-runners in the United States. Daily engagement with generative AI has notably increased, now involving 14% of individuals aged 16 and older, up from 11% in the preceding six months, according to research from Morgan Stanley.
This means about 35 million Americans are using ChatGPT, Gemini, or Meta AI on a daily basis. When looking at monthly figures, each platform impressively reaches roughly 40% of Americans in the 16+ age group. That’s around 100 million users for each, though many people use more than one tool, creating significant overlap.
Gemini has experienced the most rapid expansion in user numbers over the last six months. This surge is attributed to significant developments, including the launch of its standalone iOS application, the full release of its updated model, and the integration of AI Overviews into search results. These updates have successfully drawn more attention and users across various age demographics.
In terms of commercial applications, Gemini seems to have a slight advantage. The report indicates that approximately 45% of Gemini users utilize it for product research, a figure that has grown considerably in recent months. This may be linked to Google’s established strength in consumer search behavior. To maintain this lead, Morgan Stanley suggests Google should continue to enhance Gemini’s features.
While Gemini makes strides, ChatGPT continues to be the preferred choice for younger users. Among those aged 16 to 24, 22% use ChatGPT daily, and 68% use it monthly. These figures are substantially higher than those for Gemini and Meta AI, which see 5% daily and 22% monthly use within this age bracket. However, usage across older age groups is more evenly distributed, with Gemini steadily gaining traction.
Despite Gemini’s edge in commercial use, ChatGPT is still a popular tool for learning. Over half (52%) of its users turn to it for educational content, slightly more than Gemini’s 46% for similar purposes.
Younger individuals are also increasingly using these AI tools for shopping and discovering products. In the 16–24 age group, 39% use ChatGPT and 35% use Gemini for product research. Both platforms have seen a significant jump of 7.5 percentage points in this area over the past six months. The 25–34 age group, however, shows the highest engagement with Gemini for product-related queries.
In summary, while ChatGPT remains a favorite, especially among the youth, Gemini’s rapid growth and increasing adoption for commercial tasks position it as a formidable competitor in the dynamic AI arena.
