Stealth Startup Turns WhatsApp Group Banter Into AI Memes

Key Takeaways

  • A new app called Grouphug can turn your WhatsApp group chat history into funny memes.
  • This initial feature is a preview of a larger, still-secret platform aiming to use AI within WhatsApp groups.
  • The app is built by seasoned European tech entrepreneurs.
  • Grouphug has secured €1.5 million ($1.7 million) in early funding.

A team of experienced European startup founders is giving a sneak peek at their latest project, Grouphug.

For now, the app offers a fun, simple feature: it takes the text history from your WhatsApp group chats and uses it to generate memes.

But this meme generator is just the beginning. According to a report from TechCrunch, it’s a way to attract early users while the main product remains under wraps.

Founder Felix Petersen, known for previous apps like Amen and Plazes, hinted that Grouphug aims to build something much bigger using artificial intelligence.

The goal is to unlock more value from the conversations happening inside private WhatsApp groups. “We think we’ve cracked AI humor,” Petersen told TechCrunch, explaining the meme feature is step one.

He sees potential in the vast amount of interaction happening within WhatsApp, separate from the public internet spaces like Reddit or X.

The startup isn’t just an idea; it has already raised €1.5 million in pre-seed funding from investors including Blueyard VC and Tiny VC.

Petersen is joined by co-founders Joseph Djenandji, founder of the travel brand LostIn, and Matthew Balazsi, who brings a decade of experience in AI and machine learning.

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