Key Takeaways
- Artificial intelligence is a valuable tool but shouldn’t replace genuine human connection and authenticity in real estate.
- Critical tasks like apologies, defining your unique voice, and making ethical judgments should remain human-led.
- AI can assist with refining drafts and organizing thoughts, but your personal expertise and values must guide the final output.
- Always fact-check AI-generated content; trust and credibility are paramount.
- Your professional identity and expertise are built through experience, not algorithms.
Artificial intelligence tools are popping up everywhere, offering speed and efficiency that can be tempting. Many professionals, including those in real estate, are finding them useful for saving time on certain tasks.
However, in a field built on trust, nuance, and personal relationships, there are lines AI shouldn’t cross. If you’re ever tempted to let technology completely take over your voice, values, or client interactions, it’s wise to pause and reflect.
According to Stacey Soleil in an article for Inman, there are several key areas where real estate professionals should handle things themselves, rather than outsourcing to AI.
These include deeply personal communications like writing an apology when a client is disappointed. AI can mimic empathy, but it can’t genuinely feel it, leading to responses that might sound cold or insincere. It’s better to write from the heart and then perhaps use AI to help with tone or formatting.
Your professional voice—how you communicate, your style, and how clients perceive you—is uniquely yours, shaped by your experiences. AI can try to imitate it, but it can’t truly capture or create it for you.
Ethical decisions, which carry real-world consequences and require understanding legal nuances and codes of conduct, should always be made by you, not an algorithm. Similarly, resolving work conflicts often involves understanding unspoken dynamics and mending trust, something AI isn’t equipped for.
While AI can explain concepts, it can’t replace your lived experience and expertise, like navigating a tricky negotiation or delivering difficult news to a client. This hands-on knowledge is what makes you valuable.
Don’t let AI define what “good enough” means for your brand. Always review AI-generated drafts to ensure they align with your standards and voice. Crucially, anything AI produces must be rigorously fact-checked, as errors can damage your credibility in an industry where trust is everything.
It’s also important not to let AI create content about subjects you don’t truly understand, as this can come across as inauthentic. And resist the pressure to use AI simply to churn out content to “stay consistent” if you don’t have something meaningful to share.
Ultimately, AI cannot tell you who you are or define your unique value. That profound understanding comes from personal reflection and experience. While AI can help shape your message once you have clarity, the core of your professional identity is yours alone to cultivate and own.
