Key Takeaways
- OpenAI is introducing a new ‘Shopping’ feature within ChatGPT.
- This tool helps users compare products and make purchases directly in the chat interface.
- Benefits include enhanced product information, visuals, pricing details, reviews, and links to buy.
- The feature begins rolling out today for Plus, Pro, and Free logged-in users.
OpenAI confirmed it’s developing a new way to shop using its popular AI assistant, ChatGPT.
This experimental ‘Shopping’ feature aims to simplify how people find and purchase items online.
Users will soon be able to ask ChatGPT to compare products or even help them buy something without leaving the chat window.
According to Latestly, the goal is to provide a smoother shopping experience directly through the AI.
The feature promises better product details, including visuals, along with pricing information and customer reviews.
It will also offer direct links, making it easier to proceed with a purchase once you’ve found what you’re looking for.
OpenAI has started rolling out this new shopping capability today.
It will be available gradually to logged-in users across the board, including those on the Free, Plus, and Pro plans.
