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Keywords Out, AI In: Search Ads’ $26 Billion Reboot.
Key Takeaways
Spending on AI-powered search ads in the U.S. is projected to skyrocket from about $1 billion this year to nearly $26 billion by 2029.The rise of AI search, offering greater convenience and engagement, may challenge traditional keyword-based advertising revenues.Tech giants like Google and Microsoft are integrating AI into...