Key Takeaways
- Major global media organizations are urging AI developers to prioritize news integrity.
- They want AI technology used responsibly to combat misinformation.
- The groups insist AI should only use news content with the creator’s permission.
- Clear attribution to the original news source is essential for AI-generated material.
A worldwide coalition of broadcasters and news publishers has issued a call to artificial intelligence developers.
They are pushing for AI technology to be used in ways that support truth, counter the spread of misinformation, and protect the value of fact-based journalism.
The group, led by organizations like the European Broadcasting Union and the World Association of News Publishers, launched an initiative called “News Integrity in the Age of AI.”
They are seeking cooperation with the tech companies creating AI tools.
The initiative emphasizes that news content creators must authorize the use of their work for training AI models.
It also demands clarity: any AI-generated information based on news reports must make the original source “apparent and accessible.”
According to the Associated Press, thousands of media outlets from broadcast, print, and online sectors have signed on.
This includes major regional associations across Europe, Asia-Pacific, Latin America, and North America.
This move highlights the ongoing debate within the media industry since AI tools like ChatGPT gained widespread attention.
News outlets are grappling with how to use AI and whether to work with or challenge the tech companies behind it.
Some publishers, like The New York Times, have filed copyright lawsuits against AI developers, alleging theft of their journalistic work.
However, many other news organizations, including the Associated Press itself, have entered into licensing agreements with companies like OpenAI and Google.
Meanwhile, tech companies often maintain that training their AI models on publicly available content constitutes “fair use” under copyright law.
The media coalition hopes this collective effort will guide the development of AI to better serve the public and uphold the standards of reliable news.
