Key Takeaways
- Netflix is testing a new AI-powered search that lets you describe the shows or movies you want to watch.
- You can use natural, conversational language instead of just keywords or genres.
- This smart search is powered by OpenAI’s technology, similar to what’s behind ChatGPT.
- It’s currently available to a small group of iOS users in an opt-in beta, with a wider rollout planned.
- Other streaming platforms, like Google TV and Tubi, are also introducing similar AI search features.
Finding exactly what you want to watch on Netflix, with its huge library, can sometimes feel like searching for a needle in a haystack using only genre filters.
But that might be about to get easier. Netflix is introducing a new, smarter way to search, allowing you to tell it what you’re in the mood for using everyday language.
For instance, instead of just typing “comedy,” you could search for “I want something funny and upbeat,” as highlighted by ZDNet. This feature uses artificial intelligence from OpenAI, the company known for ChatGPT, to understand your requests better.
Before you get too excited, this enhanced search isn’t available to everyone just yet. It’s currently rolling out as a small, opt-in test for some users on iOS devices.
Netflix does plan to expand this feature to more devices in the future. It’s a trend seen across the streaming world, with services like Google TV and Tubi also recently unveiling similar AI-driven search tools to help you find content more easily.
If your TV or streaming platform doesn’t have such an AI search yet, you could always ask your favorite chatbot for show or movie ideas. While it might not have the very latest Netflix catalog details, it could still point you in a good direction.
