Key Takeaways
- Netflix is testing a new AI chatbot on its iOS app to help you find shows and movies using natural, conversational phrases.
- The chatbot aims to understand more nuanced search requests beyond simple keywords.
- Significant changes are also coming to the Netflix home page, including a new layout and design.
- A TikTok-style vertical video feed for discovering content is being introduced on mobile devices.
We’ve all faced the endless scroll on Netflix, searching for that next great watch. It can feel like more time is spent browsing than actually streaming.
Now, Netflix is experimenting with a new tool to make finding content easier: an AI chatbot. This feature will soon be available as a small, opt-in beta test for users on the Netflix iOS app.
Instead of just typing keywords, you’ll be able to ask the chatbot for suggestions in plain language. Think phrases like “Something funny and upbeat” or “I want something scary, but not too scary.” The AI will then offer a list of ideas with a friendly comment.
Netflix suggests this chatbot will be better at understanding subtle requests, such as “I want something funny, but not ha-ha funny,” which might not work well in a typical search bar. There will also be preset search prompts like “I need a good cry” for quick inspiration.
Whether this AI assistant proves truly helpful or occasionally “hallucinates” suggestions remains to be seen, which is why it’s starting as a small test, as reported by PCWorld.
Alongside the chatbot, Netflix is rolling out a significant makeover for its home page. You’ll see shortcuts like Search and My List move from the side to the top of the screen.
The updated interface will also feature more prominent callouts, such as “Emmy Award Winner” or “#1 in TV Shows,” and aims for a “clean and more modern design.” Netflix promises home-page recommendations will be more attuned to your moods and interests.
Finally, get ready for a new way to browse on your phone. A TikTok-style vertical feed, filled with clips from Netflix shows and movies, is set to launch on mobile devices in the coming weeks. This will allow you to quickly tap to watch, add to your list, or share.
