Meta’s Standalone AI App Arrives, Ready or Not

Key Takeaways

  • Meta has released a free, standalone Meta AI app for iOS and the web.
  • The app uses Meta’s Llama 4 AI technology and integrates with Facebook and Instagram accounts.
  • Features include voice conversations, image generation, and a “Discover” feed for finding prompts.
  • It replaces the Meta View app for Ray-Ban Meta smart glasses users.
  • While capable, tests show the AI can struggle with basic reasoning tasks.
  • Meta aims to make AI a common part of daily life, potentially influencing user expectations for businesses.

Meta, the company behind Facebook and Instagram, has launched its own free AI app called Meta AI.

This new app is available now on iPhones and via the web, bringing Meta’s artificial intelligence directly to users outside of its social media platforms. An Android version hasn’t been announced yet.

The app is powered by Meta’s latest AI technology, known as Llama 4. It’s designed to learn your preferences and keep track of conversations. You’ll need a Meta account, like your Facebook or Instagram login, to use it.

This launch comes as Meta highlights its advancements in AI, competing with other major players like OpenAI and Google. The company wants to show off what its Llama models can do.

Meta AI allows you to chat with the AI using text or your voice, even while doing other things on your phone. It can also create images based on your descriptions.

A unique feature is the “Discover” section, where you can see how others are using the AI and try out their prompts for ideas like brainstorming or creating fun images.

For those using Ray-Ban Meta smart glasses, this new app takes over from the previous Meta View app, bringing your settings and conversation history together across devices.

Personalization is a key focus. You can tell the AI your interests, and it learns from your Meta profile and activity to give better responses. This feature is currently live in the U.S. and Canada.

However, early tests reported by VentureBeat suggest the AI isn’t perfect. It sometimes made simple mistakes, like miscounting letters in words or comparing numbers incorrectly, though it could correct itself when prompted.

These glitches highlight that while powerful, the AI still has limitations, particularly in detailed factual tasks. For now, it seems more suited for consumers than complex business productivity.

Meta CEO Mark Zuckerberg has emphasized the goal is to make AI interactions seamless and quick, eventually becoming a natural part of our daily routines.

By putting this AI app in the hands of potentially millions of its users, Meta could significantly influence how people interact with technology.

As more consumers get used to conversational AI assistants, they might start expecting similar experiences from businesses and services they use every day.

This shift could push companies across all industries to integrate AI more deeply into their customer interactions and operations to meet these evolving expectations.

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