Key Takeaways
- Meta has launched a new standalone AI app, called Meta AI, built on its latest Llama 4 model.
- The app acts as a personalized AI assistant, similar to ChatGPT, and connects with Meta’s smart glasses.
- A key feature is a social “Discover” feed where users can share the prompts they give the AI.
- Meta partnered with content creators for the launch to populate the feed and gather feedback.
- The social features are currently limited (no following or search), focusing on sharing and learning prompt ideas.
Meta recently introduced its new standalone AI application, simply named Meta AI. The launch happened alongside the company’s first AI developer event, LlamaCon.
This new app provides users with an AI assistant, much like competitors such as OpenAI’s ChatGPT. It runs on Meta’s newest AI technology, Llama 4, and aims to personalize the experience by learning user preferences and remembering conversation context.
The app also works as a companion for Meta’s AI-equipped Ray-Ban smart glasses. Mark Zuckerberg noted that nearly a billion people are already interacting with Meta AI features across the company’s existing apps.
What makes the Meta AI app different is its built-in social feed. Here, users can publicly share how they are using the AI, posting the prompts they enter.
To ensure the feed wasn’t empty at launch, Meta brought content creators on board early. According to Business Insider, several creators and talent managers confirmed Meta reached out weeks prior, granting them early access last week.
These initial users, including travel bloggers, artists, and meme creators, were not paid to use the app but provided valuable feedback. Their early posts showcased various uses, from generating images to answering quirky questions like “100 men vs 1 gorilla, who will win?”.
Users have control over which prompts they make public. One creator mentioned curating their shared prompts rather than posting every interaction. Forrester Research VP Mike Proulx described the feed as reminiscent of early Facebook, but focused solely on AI usage.
However, the social capabilities are basic for now. You can like and reply to posts, and share them externally, but you can’t follow specific profiles or search for users within the Meta AI app itself, though some link to their Instagram accounts.
Creators involved see the feed less about gaining followers on the new platform and more as a learning tool. One photographer noted using it to discover effective ways to prompt the AI.
The app encourages this educational aspect, suggesting users post prompts to inspire others. Some believe sharing AI prompts could become a new form of online content, helping everyone get better results from AI tools.
