Key Takeaways
- A New York AI startup, Sweep, has secured $225 million in Series B funding.
- Sweep develops “agentic AI” to automate go-to-market tasks for businesses.
- The AI integrates directly with platforms like Salesforce and HubSpot.
- Funds will support team expansion and further development of its AI technology.
Sweep, a New York-based startup, has successfully raised $225 million in a Series B funding round. The company specializes in agentic AI designed to help businesses streamline their go-to-market operations.
This innovative AI automates workflows that employees would typically handle manually within customer relationship management (CRM) systems such as Salesforce and HubSpot. Sweep embeds its AI platform directly into these existing tools.
Sweep’s AI is capable of updating Salesforce records, providing project pipeline updates through real-time Slack alerts, and monitoring and gathering data from various documents. Launched in 2021, the startup offers a tiered subscription model, with different levels of intelligence and automation to meet diverse client needs.
Clients already benefiting from Sweep’s technology include well-known names like Wix, HR startup HiBob, and NBC Sports. Sweep’s cofounder and CEO, Ido Gaver, told Business Insider that the funding round followed “strong revenue and customer growth.”
Gaver noted the growing buzz around agentic AI, stating, “In VC land everyone’s talking about agentic AI but under the surface there’s growing skepticism. Investors are asking Is this real Is it hype Does it actually deliver value Most companies claim to be agentic but very few can show it makes a difference for customers.”
The Series B funding was led by software investment giant Insight Partners, with Bessemer Venture Partners also participating. “Agentic AI is the next foundational shift in enterprise software and Sweep is helping define what that looks like,” commented Jeff Horing, managing director at Insight Partners, in a statement.
Sweep plans to use the new capital to expand its go-to-market team and enhance its agentic AI layer across more platforms, including Marketo, as Gaver explained to Business Insider.
