Key Takeaways
- OpenAI has updated ChatGPT search with new shopping features.
- Users can now find, compare, and get links to buy products directly within the ChatGPT interface.
- The features include product details, pricing, reviews, and personalized recommendations.
- These shopping tools are available to all users, free or paid, even without an account login.
- Currently focused on electronics, home goods, fashion, and beauty, with plans to expand.
- Product results are not sponsored advertisements.
Many of us have that one favorite product we loved that eventually disappeared from store shelves, seemingly lost forever. For one writer at CNET, it was a specific set of LED star string lights from Ikea that defined their college dorm room vibe.
Years later, after failed attempts searching Google and Amazon, those lights felt like a distant memory. But curiosity struck again when OpenAI announced new shopping capabilities for ChatGPT search.
These features allow ChatGPT to provide shopping results when you ask about products. You can search for items, compare options, see prices, view product details, and get links to retailers.
Anyone can use these new shopping results, whether you have a free or paid ChatGPT account, or even if you’re not logged in at all. According to CNET, logging in allows ChatGPT to remember your history and tailor recommendations over time.
The shopping features currently handle categories like electronics, home goods, fashion, and beauty. OpenAI notes that the product listings shown are chosen independently and are not paid advertisements.
Putting it to the test, the writer first tried a simple search for a handheld vacuum and was impressed by the curated list and easy access to purchase links.
Then came the real challenge: finding those long-lost Ikea-style star lights. The prompt was specific: “Find me a string of LED star lights that change colors like the ones from Ikea years ago.”
Almost instantly, ChatGPT presented options, and the very first one brought back a flood of memories. After years of fruitless searching elsewhere, the AI assistant delivered.
The experience highlighted the ease and precision of the new feature. Instead of sifting through endless irrelevant links, ChatGPT provided a direct hit, making the search simple and effective.
If you’ve been hunting for a hard-to-find item, perhaps give ChatGPT’s shopping feature a try. It just might surprise you.
