Key Takeaways
- ChatGPT is launching new features to help users shop online.
- The AI tool will offer product recommendations with prices, reviews, and direct purchase links.
- OpenAI says these suggestions are independent and not advertisements.
- This move puts ChatGPT in direct competition with giants like Google and Amazon in the online shopping space.
Feeling lost in the endless scroll of online shopping? The popular AI chatbot, ChatGPT, is rolling out features designed to help.
Its parent company, OpenAI, announced updates that integrate shopping capabilities directly into the AI tool. The goal is to make finding products easier for users.
ChatGPT will now provide personalized recommendations, complete with current prices, user reviews, and handy links to buy the items directly.
OpenAI emphasizes that its product selections are chosen independently and are not paid advertisements, aiming for unbiased suggestions.
This expansion pushes ChatGPT further into territory dominated by tech heavyweights like Amazon and Google, as well as media outlets known for product reviews.
It intensifies the competition, especially with Google, whose search engine is often the starting point for online shopping. While Google still leads search traffic, its market share has seen a slight dip recently, according to analysts cited by BBC News.
Other AI players are already in this field. Amazon launched its own AI shopping assistant last year, and rival firm Perplexity also offers a similar tool.
OpenAI hopes its update will streamline the process, making it quicker for users to find, compare, and purchase products.
The new shopping features are being rolled out to all ChatGPT users over the next few days.
This shopping update was part of a larger refresh for ChatGPT, which also included adding live sports score updates and improved citations for its answers.
