Creating intelligent business automations is now easier than ever. While Pabbly offers automation tools, several alternatives integrate AI as a core technology, not just a feature. Below, you’ll find the best alternatives to Pabbly for businesses seeking advanced AI-driven automation solutions that can streamline workflows and add intelligent decision-making to operations.
Zapier
What is it? Zapier connects your apps and automates workflows with a focus on AI integration. The platform functions as an AI orchestration system that lets you build AI Workflows, deploy AI Agents, and create AI Chatbots without coding expertise.
Key features:
- 🤖 Build AI Workflows, deploy AI Agents, and create AI Chatbots without coding
- Automates complex processes like resolving IT tickets, qualifying leads, and generating content
- User-friendly approach while adding intelligence to workflows
Official site: Zapier
Microsoft Power Automate
What is it? Microsoft Power Automate creates automated workflows between applications and services, enabling seamless file synchronization, notifications, and data collection across Microsoft and third-party platforms. Its AI Builder component adds intelligent capabilities to workflows.
Key features:
- 🧠 AI Builder processes forms, detects objects, classifies information, and makes predictions
- Intuitive interface with pre-built templates for technical and non-technical users
- Hundreds of connectors with deep Microsoft ecosystem integration
Official site: Microsoft Power Automate
Make
What is it? Make provides a visual platform for connecting apps and automating workflows without coding. The platform integrates over 200 AI apps and features Make AI Agents, which enables automations that can analyze situations and adapt responses in real-time.
Key features:
- 🔄 Visual builder for complex scenarios with conditional logic and transformations
- AI Agents that analyze situations and adapt responses in real-time
- Support for various business functions including IT, marketing, sales, and customer service
Official site: Make
Workato
What is it? Workato delivers enterprise-grade automation capabilities focused on the “AI and Agentic Era.” The platform enables organizations to create workflows that connect applications, data systems, and human processes across departments.
Key features:
- 🏢 Enterprise-grade intelligence for orchestrating apps, agents, and workflows
- Robust security, compliance, and scalability for complex environments
- Accessible for business users who need to implement automations without deep technical expertise
Official site: Workato
Boomi
What is it? Boomi offers a comprehensive integration platform with robust API management, data management, and AI agent orchestration capabilities. The platform’s Boomi AI technology enhances integration processes, enabling smarter connections between systems.
Key features:
- 🔌 AI-enhanced integration processes for smarter system connections
- Both low-code and no-code options for creating integrations
- Scalable solutions that maintain security and governance
Official site: Boomi
Tray.io
What is it? Tray.io provides an integration and automation platform designed for modern businesses. Its Merlin Intelligence and Merlin Agent Builder technologies enable users to deploy AI agents across the enterprise without writing code.
Key features:
- 🧙 Merlin Agent Builder for deploying AI agents without code
- Merlin Guardian for maintaining data protection in AI workflows
- Options for building complex workflows that connect disparate systems
Official site: Tray.io
ActiveCampaign
What is it? ActiveCampaign combines marketing automation, email marketing, and CRM functionality with AI capabilities. The platform helps businesses engage customers across multiple channels using intelligence to personalize interactions.
Key features:
- 📧 AI-driven suggestion system for improving and personalizing marketing campaigns
- Multi-channel engagement across email, SMS, and advertising platforms
- Automation templates for nurturing leads and segmenting audiences based on behavior
Official site: ActiveCampaign
Kartra
What is it? Kartra delivers an all-in-one marketing platform with integrated AI capabilities for creating and optimizing campaigns. The Kartra AI feature acts as a writing assistant, generating copy for landing pages, emails, and SMS campaigns.
Key features:
- ✍️ AI writing assistant for generating marketing copy
- Integrated system for landing pages, email automation, sales funnels, and membership sites
- Consolidated platform eliminating the need for multiple disconnected tools
Official site: Kartra
Celigo
What is it? Celigo provides an integration platform that connects applications and automates business workflows across organizations. Celigo incorporates AI tools to enhance data synchronization, error handling, and workflow optimization.
Key features:
- 🔄 AI-enhanced data synchronization and quality optimization
- Support for both pre-built integrations and custom connections
- Intelligent error handling and workflow optimization capabilities
Official site: Celigo
Latenode
What is it? Latenode enables users to build AI agents and autonomous workflows without extensive coding knowledge. The platform integrates AI models including OpenAI and Claude into business workflows for content generation, data analysis, and chatbot creation.
Key features:
- 🤖 Integration with advanced AI models like OpenAI and Claude
- No-code workflow building and low-code customization options
- Connects diverse apps and APIs for complex intelligent automations
Official site: Latenode
OttoKit
What is it? OttoKit connects apps and services through a workflow automation platform enhanced by AI agents. These intelligent agents monitor, analyze, and act on real-time data, enabling more sophisticated and responsive automations than traditional rule-based systems.
Key features:
- 👁️ AI agents that monitor and act on real-time data
- Visual workflow builder accessible to users without programming expertise
- Intelligent automation that adapts to changing conditions and complex data patterns
Official site: OttoKit
Pabbly Connect
What is it? Pabbly Connect allows users to connect multiple applications and create automated workflows using a visual builder interface. This specific product focuses on integration capabilities with support for over 2,000 connected applications.
Key features:
- 💬 AI Assistant that processes custom knowledge bases and automates conversations
- Visual builder for creating workflows across 2,000+ applications
- Enhanced decision-making within automated processes for communication functions
Official site: Pabbly Connect
