Key Takeaways
- Pinterest has added labels to identify images created or changed using AI.
- You’ll see an “AI modified” notice on Pins when viewing them up close.
- Pinterest uses image data and its own technology to detect AI content.
- If a label seems wrong, users can contact Pinterest support.
- The platform is also testing an option for users to see less AI content in their feeds.
Pinterest is making it clearer when images on its platform have been made or altered with artificial intelligence.
The company announced this week it has globally introduced labels for AI content, a feature tested over the past few months.
When you click on an image Pin for a closer look, you might see an “AI modified” label in the bottom left corner if the image was generated or significantly changed by AI.
According to tech news site Lowyat.NET, Pinterest analyzes image metadata and uses its own detection tools to spot AI creations, even if they aren’t obviously marked.
Pinterest acknowledges that this detection isn’t perfect and sometimes images might get mislabeled. If users believe their content has been incorrectly marked, they can reach out to the support team to request a review.
These labels are just the beginning. Pinterest is also exploring ways to give users more control over their feeds.
Soon, some users might see a “see fewer” option within the menu on AI-labeled Pins. Clicking this would tell Pinterest to show less similar AI content in the future, helping users customize their browsing experience.
